New Multiclient Study Announced to Track Changing Public Opinion and Behavior Relating to Food Purchases
Recent research indicates the majority of US consumers reads food label information and tries to manage the amount and type of ingredients in their diets ? including trans fat and carbohydrates.
Pioneer Marketing Research announces a new opportunity for food manufacturers and processors to anticipate important trends by tracking changes in consumer interest and food purchase behavior.Americans continue to be conscious of the foods they consume.
A recent national survey by Pioneer Marketing Research reveals that 7 out of 10 Americans read food label information for processed food products that they buy, primarily for the amount and type of fat (44%).
Other major reasons Americans read food labels include calorie content (37%), carbohydrates (28%), nutritional value (21%) and the presence of substances to avoid (15%).Women are more likely to consult food label information than are men. There also is a clear and significant increase in food label readership as the level of education increases.
However, a majority of consumers from all demographic groups reads food label information.Obesity is a well-documented problem for many people in the US. This Pioneer survey also shows that a substantial majority of Americans is concerned about fat in their diets.
Beyond reading food label information, 72% of adult consumers try to manage the amount or type of fat in their daily diet.
The age of the consumer has the strongest relationship with the management of fat - as age increases, individuals are more likely to manage the amount or type of fat in their diet.The survey was conducted in August, about a month after the Federal Food and Drug Administration released new food label guidelines concerning trans fat content. A total of 2669 adult consumers completed the survey, representing the total US population with a margin of error of +/-1.9%.Even though the new labeling guidelines will not be implemented until January 2006, a majority of consumers (55%) is already aware of this major change that will require food manufacturers to list the amount of trans fat in their products.
People under the age of 30 and those with less than a high school education are least likely to be aware of the new regulation (41%), while college graduates (61%) and people over 55 (65%) are most likely to be aware of the new labeling regulations, and to make purchase decisions based solely or partially on labeling information.Almost half of those responding (48%) believe their food purchases specifically will be affected by trans fat information on food labels. This indicates a potentially significant impact on food purchases in the near future.Current concerns over what Americans consume, particularly with processed foods, are forcing food manufacturers to provide more detailed information on food labels.
This is not limited to the ingredients, but also more detailed information about the types and quantity of the nutritional items in these ingredients.
As the American public becomes more aware and educated about the types of nutritional ingredients in the food that they eat and the positive and negative impacts they may have, food manufacturers will be reformulating their products with different ingredients to meet the demands of the consumer.
This is clearly evident with the FDA's new reporting requirements for trans fat on food labels.
Further evidence is the recent repackaging and introduction of new processed food products proclaiming no trans fat content.Because of the potentially disruptive impact of the FDA ruling on the food business, Pioneer Marketing Research is launching a new multiclient tracking study of food label readership and related consumer behavior. It is critical for food manufacturers, food processors, and the foodservice industry to monitor changes in US consumer perceptions regarding food labeling and purchase behavior so that they can forecast the potential impact on their business and adapt to shifting patterns of consumer demand.The multiclient program will allow subscribers to follow national trends in food label reading and ingredients of particular concern (e.g., trans fat and carbohydrates) by a range of demographics.
Subscribers will be able to include proprietary questions relating their own product usage and ingredients to behavioral and demographic groups of interest.Ron Marks, President of Focus on Food ? the premiere food research center in the Southeast US ? has endorsed this research report and the forthcoming multiclient program. "We are all under the gun trying to keep up with, adapt to and respond to an ongoing wave of reports, regulations and trends. Whether the individual consumer is confused, informed or in denial, consumer perceptions become our reality in terms of their purchase decisions.
I endorse this Pioneer research program and its positioning to continually update us on our customers' concerns, awareness, issues and understanding of this rapidly changing and dynamic market."For information on subscribing to the forthcoming multiclient program and obtaining the full 2003 research report, contact Mike Dailey or Bill Tyner at Pioneer Marketing Research in Atlanta.About Pioneer Marketing Research:Pioneer is a full service market research firm specializing in destination marketing, food and nutrition, restaurant and food service, healthcare, pharmaceuticals, IT, Hispanic markets, manufacturing, retailing, telcom, and utilities.
Pioneer is committed to the highest standards of research and consulting.
By applying and perfecting the best research practices, we help our clients make better decisions and achieve their goals.CONTACT INFORMATION:Mike Dailey, Research Director ? Food and NutritionBill Tyner, PresidentPioneer Marketing Research3323 Chamblee-Dunwoody Rd.Atlanta, GA
30340770-455-0114http://www.pioneer.bz.
Build Health: Go To School On Suzanne Sommers' Misfortune
Did you see the Larry King Live show where Suzanne Sommers informed us she was a victim of breast cancer?Until then the butt-mastering, thigh-mastering Ms. Sommers was thought to be a model of good health. Not only that, legions of her fans followed the Suzanne Sommers' Diet.Suzanne acknowledged that as a model of good health she had to set an example and eat the right foods. Well, if she was eating all the right foods, why the cancer?Some experts have theorized that Ms. Sommers carries a disease gene that resulted in her cancer.Just like us, she has more than 30,000 genes that provide the coded instructions to: (1) Shape her body, and (2) Make it run.Each gene consists of a section of DNA, which looks like a twisted ladder.
It is actually the rungs of the ladder, comprised of just four molecules that can be arranged in seemingly endless combination that will tell a cell what to do. Often cells are told to produce a myriad of proteins that will carry out the work of the body.Medical...
Build Health: Go To School On Suzanne Sommers' Misfortune
Diets > Build Health: Go To School On Suzanne Sommers' Misfortune
How To Decrease Your Weight Just As Easily As You Increased It!
Copyright 2006 Phil Brull
Yes, it's always the same? You look in the mirror and you say to yourself "Oh yeah, it's OK! Could be worse?" and then a tiny little voice in your head starts whispering "C'mon? Darn it! That's awful! There's at least the weight of one big, juicy watermelon too much!" And then, maybe you say to yourself "Yes, I know? but, after all, it isn't so bad?" and maybe you plan to change your eating habits and to exercise more? or to begin with. And the best is, you are really willing to do it but then this great meal crossed your way and besides, no one who would be in his right mind would have rejected this little, yes almost tiny piece of delicious chocolate cake in the afternoon? and so, days go by and nothing really changed, except your weight but not in the way you wanted?
After some time you think maybe you would be too weak to lose weight or that being overweight might be your destiny, that the weight would be a part of you and that...
Diets > How To Decrease Your Weight Just As Easily As You Increased It!
Weight Loss Truths - Un-Sugar Coated
Copyright 2006 Karen Sessions
Millions of people are currently on a weight loss mission. Sadly, only a small fraction will lose weight, and half of those that do succeed will put it right back on in a matter of months.
The weight loss product industry makes billions of dollars yearly at the whim of desperate consumers looking for that quick fix, that magic pill, or the revolutionary machine that will make them lose weight.
Weight loss does not come in a bottle or a machine. It never has, and it never will. True weight loss takes proper nutrition, exercise, and rest. There are no short cuts, quick fixes, overnight miracles, or FDA approved drugs that will force the fat off your body, much less keep it off.
While you read this revealing article keep a few key points in mind.
These are the truths that you may not want to hear, but need to. Here are the weight loss truths, un-sugar coated.
Weight Loss Truth #1 - You...
Diets > Weight Loss Truths - Un-Sugar Coated
The Role of Calories In a Nutritional Program
As far back as we probably can remember we can all usually recall the word 'calories' when the topic of diet and weight loss is discussed in typical mainstream fitness. For some the word is infamous and generally equated with restriction. For others it is just a byword. This time around we will explore that little word in a little more detail examining its role and also the positives and negatives regarding how they can be used. First of all, what is a calorie? Without getting too technical, a calorie is a unit of heat.
It takes one calorie to raise the temperature of 1 gram of water by 1 degree celsius. Calories are used by our bodies for heat and energy purposes. As I'm sure you are aware of, different foods have different levels of calories. In some cases we take in more of this unit than we need to be used for energy therefore resulting in an caloric overload. Since the body cannot use these calories at that particular time they will be stored in the form of fat.
Now...
The Role of Calories In a Nutritional Program
Diets > The Role of Calories In a Nutritional Program